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Building Goalry. Also Serving as a Fractional CMO to other Fintechs.

Ethan Taub spent over 20 years leading growth across data, credit, lending, and fintech. He’s closed $23M in enterprise deals, rebranded a national lender with $5B+ in loans, and helped scale a credit platform to $10M ARR.

Most recently, he founded and built Goalry—a next-gen fintech platform that generated $30M+ in revenue and 1.5B+ in connected credit through lead generation, consumer subscriptions, and white-label partnerships. With 33,000+ users and multiple design awards, Goalry proves what happens when data, UX, and go-to-market strategy align.

Today, Ethan offers a small number of founders the same playbook—providing hands-on, senior-level growth leadership through Fractional CMO support.

$30M+

in Goalry Revenue - A Fintech Company

$1.5B+

in Connected Credit via Loanry Marketplace

$5B+

in Funded Loans via National Lending Campaigns

$23M

23M ARR in Data-Driven Digital Marketing Sales (Clients included Dell, Universal/NBC, Intuit, Sun, Gap, Microsoft)

$10M

ARR in Credit Platform Growth, Setting Pathway for 10X Revenue

Award-winning UX & Design (iF & UX Design Awards)

 

What Fractional CMO Support Includes

📈
Growth Leadership & Strategy
🚀
Go-to-Market & Brand Positioning
📊
Marketing Ops & Team Leadership
💡
Funnel Optimization & Demand Generation
🎯
Influencer & Creator Strategy
🤖
AI-Integrated Customer Journeys

Choose Your Starting Point

Whether it’s demand generation, AI strategy, branding, content, or CRM, pick the approach that aligns with your growth goals.

Engaged
ENGAGED
Your Fractional Marketing Leader

A fractional CMO embedded with your team to build scalable systems.

  • ~10 hours/week engagement
  • Weekly stand-ups & quarterly planning
  • 3-month minimum commitment
Consult
CONSULT
1/2 Day Strategy Session

A focused session to align your team and strategy.

  • 4-hour tailored strategy session
  • Blind spot & opportunity analysis
  • Action roadmap (3–6 months)
Alpha Advisor
ADVISOR
Ongoing Strategic Guidance

Monthly advisory to drive results and keep your team on track.

  • 2x/month sprint calls
  • Unlimited email support
  • 6-month commitment
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Book Your Free 30-Minute Discovery Call

Ready to explore how a fractional CMO can help your firm grow?
Use the scheduler below to book a complimentary 30-minute call. We’ll talk through your goals, challenges, and whether we’re a good fit.

CMOx Certified Badge Certified Fractional CMO through CMOx®.
 
 

Not quite ready for a call? Drop your contact details below and I’ll be in touch with more information

 
 
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