Ethan Taub

Founder and CEO

Ethan Taub is the founder and CEO of Goalry, Inc., a modular, gamified super platform built like digital LEGOs. It’s designed to snap in finance, shopping, education, wellness, and more—creating an experience that adapts to each user’s journey. With over two decades of experience in data, credit, and lending, including executive roles at Acxiom, Ethan recognized a larger opportunity: to turn raw transactional data into a personalized life journey. That vision became Goalry. A graduate of the University of California, Berkeley, where he studied economics, Ethan bootstrapped Goalry from the ground up. The platform has generated over $30 million in revenue through lead generation, consumer subscriptions, and white-label B2B2C tools. At its core is the Digital Mall, powered by a Spatial OS, where users interact with money, milestones, and lifestyle choices in one unified experience. At the heart of it is Miles Forward, Ethan’s AI twin and the soul of the LifeOS. Miles is more than artificial intelligence. It is a contextual companion integrated with OpenAI, built to exist across text, voice, avatars, AR and VR, and custom Livespaces. It evolves with the user, powered by each individual’s goals, backstory, and real-world context. Goalry blends social growth with game-like energy. Users earn badges, unlock achievements, and explore a 3D grid that adds motion, depth, and emotional feedback. From glowing hearts that mark progress to tokenized rewards that impact real life, every feature is designed to turn financial steps into meaningful moments. With over 33,000 members, Goalry is proof that when story, utility, and joy come together, you don’t just build a product. You build a world worth exploring.

Gevorg Ablabutyan

CTO

Gevorg Ablabutyan is at the helm of Goalry’s technical operations, where he leads a diverse team of developers and QA specialists. Boasting over 15 years of comprehensive experience, Gevorg's expertise spans a wide array of development fields, from website and e-commerce platforms to mobile apps, ticketing systems, and intricate data platforms. Before joining Goalry, Gevorg played a pivotal role at Chiat Day as the Senior Developer, where he was instrumental in guiding a mixed team of senior and junior developers alongside QA experts. His career prior to Chiat Day is marked by significant tenures in senior development roles at notable firms such as Live Nation, CertiPro Solutions, Petrol Advertising, and FPA Technology Services, showcasing a robust track record of technical leadership and innovation. Gevorg is an alumnus of California State University, Northridge, where he achieved degrees in Information Systems, Finance, and Real Estate, underlining his multifaceted expertise and solid academic foundation in both technology and business.

Warren Spangenberg

COO

Warren Spangenberg steers the operations at Goalry, ensuring seamless integration and efficiency across all company sectors. With over 20 years of rich experience in Compliance, Operations, and Project Management, Warren has developed a keen ability to navigate complex operational landscapes. Before his current role at Goalry, he excelled as a Product Manager for Berkshire Hathaway Home Services, where he was pivotal in streamlining communication and document management among IT, Marketing, and Compliance departments. Warren's professional journey before joining Berkshire Hathaway features noteworthy roles at Edwards Life Sciences, RTO, and Serrano Investments, where he honed his skills in operational excellence and strategic oversight. His educational background is equally impressive, with a degree in Business Administration from the University of California, Irvine. This foundation has equipped him with a solid understanding of business principles, further enhancing his effectiveness in his role at Goalry and contributing to the company's dynamic growth and operational success.

Omar Tulcanaza

Director of Analytics

Omar Tulcanaza is the mastermind behind Goalry's Reporting and Analytics, where he brings over 15 years of expertise in business intelligence, process refinement, cost reduction strategies, and sophisticated data modeling. His impressive career includes significant stints as an Analyst at industry giants like Cisco Systems, Medtronic, and Peregrine Semiconductor, where Omar’s analytical prowess and innovative thinking have consistently driven improvements and efficiencies. Holding an Engineering degree from the prestigious University of California, Berkeley, Omar’s educational background lays a solid foundation for his technical and analytical skills. Moreover, as a certified Six Sigma Green Belt, he embodies a deep commitment to quality and excellence in all aspects of his work. Omar’s unique blend of skills and experience positions him as a pivotal figure in Goalry’s success, driving the company forward with data-driven insights and strategic analytics.

Content Marketing Team